.At the launch of Astrid Andersen's brand-new line Stel, a presentation stored outside on a boat dock, The Road's 2002 track "Turn the Page" was actually blasting out of the stereo. It was actually a star-aligned, emblematic moment, considering that the London-trained developer is starting a new chapter in her style life, this time around centering the job around herself.Andersen's much admired name menswear brand name was centered, multicolored, and streetwise. Along with Stel, she explained in a pre-show interview, "I must sit conveniently at the center of it maybe much more this time since today it's a women's wear company, as well as it is in fact even more regarding me and my private recommendations." Stel likewise shows Andersen's advancement as a person. After ceasing her line, the designer moved back home to Jutland in the North of Denmark and possessed 2 little ones. She is actually not the person she was back then.Shifting equipments in vogue is challenging to carry out. Brands seem to take on lives of their own, and also it's very easy to be pigeon-holed. Stel brake with some of manner's formalities. The label will definitely show in-season, so what exists are going to be available for purchase. Together, seasonality is actually less important in the Stel formula than importance. Collections will certainly be determined by amount (01, 02, and also 03 were actually shown in Copenhagen), the concept being that you can come together parts around "periods" both in your wardrobe and on the selling flooring. Andersen sees no need for a well thought-out garment to become deserted just because the calendar webpages flip. "The direct interpretation of stel is actually body system," she said, but it [recommends more to] a fundamental framework in a sort of commercial way it [also describes] a collection of collectibles-- when you refer to a tea set, you would call it a stel. For me, that was fairly an intriguing beginning point in relations to the tip of creating both antiques, however also one thing that is actually a brand new foundation." Having designs present on scaffolding was actually fortuitous as it suggests numerous analogies. There is actually development, which connects to creating a brand-new brand, and the thought of assistance associates with her view that outfits need to help you. Stel is, in essence, a sort of mobile offering, yet none along with the angularity of one thing like Legos or piled Mu00e6rsk freight containers. Activity, agency, as well as empowerment are part of Andersen's program. "When I speak about the brand name, I possess this tagline: customizing that you may roller skate in, denim you can dance in, shirting you may journey in." Flexibility, happiness, activity.